Vietnam Law & Legal Forum Magazine is your gateway to the law of Vietnam

Official Gazette

Monday, September 16, 2019
Tags: advertising law
Regulations on online ads - inadequacies and suggestions for improvement Regulations on online ads - inadequacies and suggestions for improvement
Online advertising has proven to be a trendy choice of businesses. Revenue of Vietnam’s online advertising market mounted to USD 76 million in 2017 and is forecast to increase by three folds in the next five years. However, there remain several limitations in the law regulating Internet advertising such as regulations on protection of interests of online customers, foreign traders’ right to run online advertisements, advertising of some special goods, products and services, management of new types of advertising, and competence for state management for online advertising.
Vietnams legal framework on e-commerce: some inadequacies and solutions Vietnam’s legal framework on e-commerce: some inadequacies and solutions
The development of the Internet and its universal use have paved the way for the growth of online business activities and brought about huge benefits to business entities. When participating in e-commerce, entities must comply with not only direct regulations on e-commerce but also relevant investment, commerce and civil laws. Therefore, the building and completion of a legal framework on e-commerce has become imperative.
Number of foreign broadcasting channels to be limited soon Number of foreign broadcasting channels to be limited soon
The number of foreign channels included in a pay radio or television service package will not account for more than  30 percent of the total number of channels.
Against the tide: Regulations on comparative advertising in Vietnam Against the tide: Regulations on comparative advertising in Vietnam
Last March, Vietnam National Coffee Corporation (Vinacafe) made the headlines with its advertisement, but probably not in the way the company would have liked. The TV ad, which boasted that Vinacafe’s coffees were grown in the “best” coffee regions of Vietnam, was criticized for being deceitful, misleading, and, in particular, comparative.
Foreign television channels to be closely controlled Foreign television channels to be closely controlled
In recent years, together with public television channels, pay television channels, including foreign channels, have incrementally satisfied the people’s increasing and diverse needs for information and entertainment.
Draft law eases advertising licensing Draft law eases advertising licensing

Video

Vietnam Law & Legal Forum