ST25 Case Study: What can business owners learn from ST25 to select a good trademark?
The ST25 sign lodged for trademark protection by a number of companies in the USA and Australia has been discussed recently. While the National Office of Intellectual Property of Vietnam affirmed that ST25 is a common name for rice, it cannot be protected as a trademark. What should business owners pay attention to select a trademark which meets the requirements under the Law of Intellectual Property (IP) of Vietnam and other countries?