Vietnam is home to rich cultural resources that are being utilized to develop tourism and contribute to turning tourism into a key sector in the cultural industry. In turn, tourism plays an active role in preserving the value of Vietnam’s cultural heritage, bringing Vietnamese culture to the world.
Live performances of “Tinh Hoa Bac Bo” (The Quintessence of Tonkin), “Tinh Hoa Viet Nam” (Quintessence of Vietnam), and “Ky Uc Hoi An” (Hoi An Memories) have become attractive cultural tourism offerings for visitors to Vietnam, especially foreign tourists.
Despite Vietnam’s rich cultural values, the development of cultural tourism remains quite limited. In particular, there has been insufficient development of cultural products to cater to tourism demand.
In order to generate momentum, the Ministry of Culture, Sports and Tourism has approved a project to establish a national brand for cultural tourism. The brand will be positioned based on the country’s distinctive cultural values, with a particular emphasis on heritage and culinary values to appeal to both domestic and international tourists.
By 2030, Vietnam eyes having cultural tourism contribute 20-25 percent of total tourism revenue, which is estimated at approximately USD 130 billion.- (VNA/VLLF)