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| A livestream to promote lychees and other signature OCOP products of Bac Ninh province__Photo: VNA |
E-commerce platforms offering livestream sales features must publicly disclose their livestream operating rules under Government Decree 248/2026/ND-CP, which details several provisions of the Law on E-Commerce.
Accordingly, the rules must clearly set out the rights and obligations of all parties involved. They must also provide procedures and guidance for electronically identifying and authenticating livestream hosts, as well as the conditions and steps for sellers and hosts to register and open accounts.
These platforms must specify the circumstances in which a livestream may be suspended or terminated, or in which displayed information and links may be removed.
They must also provide detailed instructions on tools enabling livestream hosts to display warnings about goods or services that may pose risks to buyers’ health, safety, lives, or property. In addition, a clear mechanism must be established for receiving and resolving feedback, requests, and complaints from viewers both during and after livestream sales sessions.
With regard to the responsibilities of e-commerce platform operators, the decree says that operators must submit periodic online reports through the E-Commerce Activity Management System and provide information at the request of competent state agencies.
They must inspect and review information concerning goods or services that infringe intellectual property rights or are associated with unlawful business activities, and remove or otherwise deal with such information. Specifically, the information must be processed within 24 hours of receiving a request from a competent authority.
Platform operators are also required to maintain and use their registered accounts on the E-Commerce Activity Management System to receive and respond to complaints, reports and disputes. Where goods or services show signs of infringing intellectual property rights, operators must cooperate with rights holders in reviewing the content and temporarily remove it or block access to it in accordance with their published complaint-handling procedures.
Regarding platform management and operation, the decree provides that intermediary e-commerce platforms, social media platforms conducting e-commerce activities and integrated e-commerce platforms may operate only after meeting all relevant management and operational requirements and obtaining a registration certificate from the Ministry of Industry and Trade.
If there are any changes to the name, website domain name, application name, responsible manager, enterprise registration information, operating model, publicly disclosed transaction terms, service contract terms or services offered, platform operators must modify their registration within 20 working days after any such change occurs.
Competent state agencies will terminate a platform’s registration if its operator fails to respond within 30 days of receiving an official request through the E-Commerce Activity Management System, or commits a violation for which cessation of the platform’s operations is required under the law on administrative penalties.- (VLLF)
