Vietnamese and Japanese experts, officials and business leaders discussed ways to promote their brands and trademarks and formulate innovative brand strategies in the global market, at a seminar held on October 12 in
Trademarks have become an efficient tool that helps large- and small-sized businesses access, develop and secure market shares, said Mr. Tran Viet Hung, general director of the National Office of Intellectual Property of Vietnam (NOIP).
However, well-known trademarks must be legally protected because they are highly vulnerable to copying and reduplication and harm the prestige of brands, he said.
Mr. Hung cited difficulties in trademark protection such as inconsistency between local and international laws on the issue and procedures and criteria required for a well-known trademark.
According to the NOIP’s estimates, this year there will be 30,000 applications for trademark registration from local and foreign businesses, a 20 per cent rise over last year’s figure.-